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Bagelgate • Philadelphia

On October 2nd, Apple released 70 new emojis. And one of them was a sad excuse for a bagel - so we stepped in with Philadelphia and decided we needed to right this wrong. And it actually worked.

 

Bagelgate • Philadelphia

On October 2nd, Apple released 70 new emojis. And one of them was a sad excuse for a bagel - so we stepped in with Philadelphia and decided we needed to right this wrong.

 
 

The original bagel emoji was made people angry. No cream cheese - what is this world coming to?

 
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So we redesigned it with some delicious Philadelphia.

 
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And then sent Apple a message, with our new design.

 
 

And started a twitter poll to get the public behind our new design. 13,000 People agreed that it needed cream cheese.

 
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And even developed a change.org petition.

 
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And 12 Days later - they listened. introducing the new bagel emoji.

 
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And of course we were happy.

 
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