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About

Luke Chard is a multidisciplinary Australian Art Director living in NYC.

His background included a Bachelor degree in Communication/Advertising at Charles Sturt University and AWARD school ( Australian Writers & Art Directors School ) where he received the second highest honors in Australia. Since then his passion for creating ambitious creative ideas has seen him create influential campaigns for The New Times, UNESCO, American foundation for suicide prevention, Chase for business, Dixie, and Parkinson’s Disease charity.

He has been awarded at major festivals around the world including Cannes Festival of Creativity, AWARD and was awarded Australian Young Lions runner up. His work has been featured in The Wall Street Journal, CNN, Buzzfeed, The New York Times, Mashable and Creativity.

He currently calls Droga5 home where he works alongside some of the best minds in the industry.

luke_chard.jpg

Luke Chard is a multidisciplinary Australian
Art Director living in NYC.

His background included a Bachelor degree in Communication/Advertising at Charles Sturt University and AWARD school ( Australian Writers & Art Directors School ) where he received the second highest honors in Australia. Since then his passion for creating ambitious creative ideas has seen him create influential campaigns for The New Times, UNESCO, Philadelphia, The YMCA, American foundation for suicide prevention, Chase for business, Dixie, and Parkinson’s Disease charity.

He has been awarded at major festivals around the world including a Grand Clio, Gold at One Show, Gold at Cannes Lions, Ad Age top 3 Creatives of the Year finalist 2019, D&AD wood pencil winner, Young Guns finalist and was awarded Australian Young Lions runner up. His work has been featured in The Wall Street Journal, CNN, Buzzfeed, The New York Times, Mashable and Creativity and on even Jimmy Kimmel.


My creative partner is Mietta McFarlane. Check her out here.

 

Contact

lukechard88@gmail.com

Senior Art Director
Droga5 New York


Linkedin

Instagram


AWARDS

Cannes Lions

Gold Lion - Mobile: Real-time Response, Philadelphia “ BAGELGATE”
Silver Lion - Outdoor, Dry Dock Lager “Dangerous Creatures” 
Silver Lion - Outdoor, Dry Dock Lager “Dangerous Debris” 
Bronze Lion - Mobile: Social Trends, Philadelphia “ BAGELGATE”
Bronze Lion - PR: Real-time Response, Philadelphia “ BAGELGATE”
Bronze Lion - Print & Publishing: Innovation in Print & Publishing, New York Times " Read More, Listen More" 
Bronze Lion - Outdoor, Platinum Blonde Lager “Upside down” 
Bronze Lion - Outdoor, Platinum Blonde Lager “Corkscrew”
Shortlist - Titanium, New York Times " Read More, Listen More" 
Shortlist - Media, New York Times " Read More, Listen More" 
Shortlist - Direct, Parkinson’s Shake It Up “The day we shook up Australia"
Shortlist - PR: Social Behaviour & Cultural Insight, New York Times " Read More, Listen More" 
Shortlist - PR: Media Relations, New York Times " Read More, Listen More" 
Shortlist - Direct: Corporate Social Responsibility, New York Times " Read More, Listen More" 
Shortlist - Direct: Breakthrough on a Budget, New York Times " Read More, Listen More" 
Shortlist - Creative Strategy: Collaboration, New York Times " Read More, Listen More" 
Shortlist - Social & Influencer: Real-time Response, Philadelphia “ BAGELGATE”
Shortlist - Social & Influencer: Food & Drink, Philadelphia “ BAGELGATE”
Shortlist - Social & Influencer: Breakthrough on a Budget, Philadelphia “ BAGELGATE”
Shortlist - PR: Real-time Response, Philadelphia “ BAGELGATE”


One Show

Gold - Integrated: Co-promotions, “ Read More, Listen More” New york Times / UNESCO
Merit - Integrated: Integrated Campaign, “ Read More, Listen More” New york Times / UNESCO
Merit - Integrated: Innovation in Integrated Branding, “ Read More, Listen More” New york Times / UNESCO
Shortlist - Media Relations, “ Read More, Listen More” New york Times / UNESCO
Shortlist - Social Media & Viral Marketing “ Bagelgate” Philadelphia
Shortlist - Social Post - Real-time response “ Bagelgate” Philadelphia
Shortlist - Social Engagement - Stunts &activations “ Bagelgate” Philadelphia
Shortlist - Outdoor “Deadzone Diner” Dixie

Clio Awards

Grand Clio - Partnerships & Collaborations, “ Read More, Listen More” New york Times / UNESCO
Gold
- Partnerships & Collaborations, “ Read More, Listen More” New york Times / UNESCO
Bronze - Social Media: Philadelphia “ BAGELGATE”



D&AD

Wood Pencil - Digital Marketing / Use of Trends & Tactical Marketing, Philadelphia Cream Cheese “Bagelgate”
Shortlist - Digital Marketing / Use of Social Media, Philadelphia Cream Cheese “Bagelgate”
Shortlist - Direct / Direct Integrated Campaigns, New York Times " Read More, Listen More"
Shortlist - Integrated / Earned Media/Large Business, New York Times " Read More, Listen More" 
Shortlist - Integrated / Innovative Use of Media, New York Times " Read More, Listen More"

Adweek

Media Plan of the Year: Best Use of Native Advertising - New York Times + UNESCO “ ReadMore, Listen More”



Adage

Creative of the Year 2019 - Top 3 Global finalist
Best work for Good - Finalist “ Read More, Listen More” New York Times/ UNESCO


The Effies

Bronze - Social Good/ Non-Profit, Ad Council “ Seize The Awkward”
Bronze
- Youth Marketing, Ad Council “ Seize The Awkward”

Young Guns

YG16 - Creative Person Finalist 2019

AWARD AWARD

Bronze Pencil - Outdoor, Platinum Blonde “Corkscrew”
Bronze Pencil - Art Direction, Dry Dock Lager “Dangerous Creatures”
Bronze Pencil - Print, KFC “Ned Kelly”
Finalist – Outdoor, Qantas "Movember”



CAMPAIGN US - POWER OF PURPOSE AWARDS

Winner - Seize the Awkward Campaign - Ad Council

Winner - Read More, Listen More - The New York Times and UNESCO


Cannes Young Lions

Australian Young Lions Runner up - print
Australian Young Lions finalist - print x 4
Australian Young Lions finalist - digital x 2
Australian Young Lions finalist - film x 2


Lurzer’s Archive

Lurzer’s Archive – Poster, Qantas “Movember”
Lurzer’s Archieve – Dry Dock Lager campaign

Caxtons

Caxtons Finalist – Print, KFC “Ned Kelly”

AWARD School

National 2nd Place