The Prime Ministers Dog • Oscars Law
Hard-hitting images of dogs makes for emotional viewing but it doesn't make the news. Oscar's Law needed a gentler way to raise awareness for puppy factories and spark change. So we capitalised we gave the most powerful dog in Australia - the Prime Ministers dog Maisie Abbott a voice on social media. Maisie was on a mission to end puppy faming, for once and for all.
She was supported by the other Political Parties.
And another victory along the way.