The worlds first and only connoisseur of cream cheese

Sadly, people of this fine land have forgotten why it’s worth paying a little extra for Philadelphia cream cheese over the home brand varieties. So we needed to remind them of our superior quality: their fresh ingredients and the fact we invented cream cheese 150 years ago. So we started thinking. If experts in the wine industry are called sommeliers. What do you call an expert in shmears of cream cheese? A Schmelier. He is world’s best and only connoisseur of cream cheese and he’s here to share what makes the perfect schmear.