An Awkward conversation can save a life

Suicide is the second leading cause of death among young adults, and yet, something as simple as reaching out to a friend who seems down can make a huge difference. The only problem? Teens find approaching a conversation about mental health with their friends too awkward.

So we created “Seize the Awkward”, a campaign which aimed to transform an awkward moment from something to avoid into an opportunity to ask a friend how they’re feeling. We not only created a campaign - we created the entire brand.

Awards

Shorty Awards: Gold X2 / Silver / Nominee X 2
Effies: Bronze X 2
Campaign US: Power Of Purpose Winner

Featured: 

Creativity / Adweek / Mashable/  Fast Company/ Fast Company - Top 5 / The Drum - Ad of the day / Bustle / The Stable / The Pool / Action news 5 / Campaign / Trend hunter/ Business insider