Over thirty diverse voice became one in support of a better-informed society

With politicians, organizations and governments seeking to manipulate the news for their own agenda, the media landscape has become increasingly fragmented. What we need now more than ever is empathy for those with whom we might disagree with. 

So how do you encourage people to step out of their bubbles and push themselves to try to understand points-of-view they otherwise wouldn’t expose themselves to?

For World Press Freedom Day, the world’s most prominent news organizations put aside competitive and ideological differences and came together to tell their audiences to read, listen to and watch their rival publications, all to promote a better-informed society and a better world.

Awards

Clio Awards: Grand Prix / Gold
Cannes Lions: Titanium Shortlist / Bronze Lion / Shortlist x 6
One Show: Gold / Merit X 2/ Shortlist
D&AD: Shortlist X 3
Adweek: Media Plan of the year
Adage: Best work for good finalist
Campaign US: Power of Purpose Winner

Time Square OOH