Prime Day
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2025
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Prime Day 〰️ 2025 〰️
What’s Next Lebron?
At the end of 2025 NBA season, there was a lot of questions as to what was next for NBA legend LeBron James. So (of course) we used that speculation to launch Prime Day and explore some potential “post-basketball” activities for the G.O.A.T., all inspired by Prime Day deals.
First we teased retirement on his social
Which got everyone guessing. Even making tribute videos
Then we launched the ad during the NBA finals
